New to Instagram: Here are 4 Key Strategies You want To Know!
Jul 29, 2021Hey Beautiful,
No matter if you are new on Instagram or not, knowing these 4 key concepts will help you have a winning strategy on Instagram.
Instagram released more information about how the platform works, so here is a breakdown.
I bust one of the biggest myths about Instagram and share the 4 key elements to focus on when creating a winning Instagram strategy for your business.
Algorithm - Instagram's "algorithm" oversees what people do and don’t see on the app. One of the biggest myths about Instagram is that we can beat the algorithm. Stop trying to beat the algorithm; Instagram has several types of algorithms, classifiers, and processes that consistently take in the information we share on the platform to show our audience content they might like.
Instead of trying to beat the algorithm, focus on the followings 4 key activities:
Account Interactions and connection: account interactions are so important.
Instagram will prioritize content from accounts that have interacted with each other. It is so important to connect with your audience so they can interact with your content as well. Think "give before you receive".
Activity: Your activity on Instagram matters so much.
Find out when your followers are on Instagram and post your content at that time. This will make your content more visible. In their feed, your audience sees the most recent and most relevant posts first.
Likeable-shareable: Content that is shared, liked, and saved is tagged as more valuable to Instagram.
It is therefore so important to create content that really helps your audience. Valuable content saves time and energy for your audience; it gives them digestible information that they can use to improve their lives.
Order of importance: Here is the order of importance that Instagram uses to rank your content and show it to your audience.
Information about the post: when it was posted, how many people liked it, location, length.
Account Interaction: how often was there an interaction with your account over the last few weeks. Meaning, the more someone interacts with your account, the more they will see your posts.
Your audience activities to see what type of content they are interested in.
History of interaction with an account: when your audience interacts with your account, that's a signal to Instagram that they want to see more of your content.
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