5 Ways to Stand out and Increase Your Reach on Instagram

Everyone is active on Instagram even the non-believers are now using Instagram to showcase their services and products hoping to attract clients to their business. 

But many Instagram users have seen their organic reach decline and they are wondering if Instagram is working for their business after all. 

 The biggest question is always: how to beat the algorithm. And there are so many myths about the algorithms; 

I will debunk 3 myths about Instagram of them and share with you one key to get your account seen.

But before I do that though, Let me share that Instagram lack of reach can come from few things:

• One of them being the feeling that we do not belong because no one seems to like or comment on our posts.

That feeling of not being enough for Instagram can quickly derail your chances to attract clients and grow on Instagram. 

Ok, let me explain. When we feel that our voice doesn't matter on Instagram,

• We show up less and become less consistent 
• We start having a low energy on Instagram stories; which is not attractive.
• We engage less with other accounts; after all what's the point. 

This is a drip drip effect that happens overtime. It is so important to be aware of this because when this low energy settles, we get even less engagement and attract  fewer clients from Instagram. 

I want to share with you the first two ways to stand out and increase your reach on Instagram

#1- Reframe your story with Instagram.

If you do not believe your  posts will get engagement, then this is exactly what you'll receive.

As a service provider and a coach, you really only need few people to engage with your content to hire you. 

That one person who discovers your content can decide to hire you on the spot!

It is important to reframe your story with Instagram, so you 

Your reframe: Instagram is your client's attraction machine!

#2- Be mindful of your energy when using Instagram 

It is so important to be super Intentional here. Instagram has a built-in comparison factor that can affect self-esteem in the long run. 

When we don't get comments or like, we feel that we haven't been invited to the cool kids table. 

I was there too: feeling that sometimes what I was saying didn't matter and that I wasn't good enough for Instagram. 

If this is something you experience, I'd like to share with you that before Instagram you mattered. After Instagram, you'll still matter. 

Your message and your voice matter to that one person who needs to hear exactly what you posted on Instagram. You make a difference wherever you believe it or not. 

Here my affirmation to combat the "I am not good enough" feeling from Instagram; I learned this from Maria Peer.

I love reading this affirmation before I do anything in my business. 

You are enough; your voice matters!

Now, that you are clear about your message and voice belonging on Instagram, let's talk about the Instagram algorithm myths. 

I debunked these myths because they are pure distractions that are taking your attention away from getting clients on Instagram. 

As I am debunked these myths, I also shared with the last three ways to stand out and increase your reach on Instagram

 Myth #1 Having more followers means having more clients - Busted!

The truth is getting more engagement beats having more followers.  The magic number is 10k followers, right?!

Getting to 10K followers will allow us to directly put our link in Instagram stories so that people can go to check out our offer quickly.

#3 - Engage, Engage, Engage: Instagram engagement will always beat having a huge number of disconnected followers - 

 

 

 

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A post shared by Nina🌈Soulful Marketing (@nina.e.crawford)

Myth #2 Using Instagram scheduler platforms will penalize you. Busted!

#4 - Use Instagram content schedulers to be consistent on Instagram

Myth#3 -  Build it and they will come. Busted!

#5 - Engage with other accounts to build an interaction that will lead to your content showing up in their feed.